Designåret
2005 / Swedish Design Year 2005 As
they wrote in 'boards magazine #3 2004:
“With the launch of a 1:45 film this winter, the
Swedish government released the first volley in
its campaign declaring 2005 Swedish Design
Year. The spot, animated by Stockholm creative
collective Alphabetical Order® for Forsman &
Bodenfors Happy, Stockholm, uses a kinetic
hybrid of 2D/3D animation. The underlying
message […] is to put emphasis on design not
only as a means of competing on the world
market but also on how it can improve everyday
lives on several levels.”
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